The "100 Tips 100 Cinemagraphs" Project | Digital and Social Campaign

Thousands are discovering the passion of photography everyday and choosing Canon DSLRs. But most of them lack the knowledge and skill to take advantage of all the advanced features and capabilities of their fancy DSLR, and  place their dial on "Auto" mode.

We wanted to educate users on the wonders possible with a digital DSLR, so we created a web site and and extensive social campaign with 100 unique photo tips shot with Canon cameras and lenses, and brought them to life with cinemagraphs.