Citi bank - The Presidents Cup | 360 Campaign, Event and Experiential.
The President Cup is a biennial golf tournament sponsored by Citi, and this time it came to New York City. We were tasked to create awareness about it by creating an extensive ad campaign that included everything from OOH, print, video, social, experiential, Citibike, activations and on-site advertising.
We decided to approach this task by creating a campaign that will celebrate both, golf and New York City with headline driven ads and a graphic treatment that will combine and compliment the best of both.
OOH Campaign
44 Million Yard Challenge - Experiential Activation
To launch and promote The Presidents Cup we created The 44 Million Yard Challenge, we kicked it off in the Oculus at the world Trade Center where New Yorkers and tourists were challenged to drive a virtual golf ball around the world by combining the yards achieved from the golf simulators. To create some excitement around the event we shot a spot featuring pro golfer Justin Thomas to invite all New Yorkers to take a swing and help the effort.
Once The 44 Million Yards Challenge was achieved Citi donated one million meals to NO Kid Hungry.
Launch Event At The World Trade Center Oculus
At The Tournament
