Canon - Photo coach | Experiential
We were challenged to bring our previous successful "100 Tips 100 Cinemagraphs" digital campaign into the real world and provide useful tips to DSLR camera owners touring New York City. So we created smart digital billboards that offered real time photo tips where it mattered the most. We provided photographers the perfect photo tips according to conditions with API technology to ensure the best results at the most photographed places in NYC.
Cannes Lions - 1 Silver, 1 Bronze. The One Show - Silver Pencil.
In Addition to our smart billboards we had a Photo Coach smart truck driving around popular photographed locations in NYC to provide photographers with real time tips. A on-site team of Canon coaches assisted, guided and introduced photographers to the latest Canon cameras lenses and gear.
